We are the last generation with a real opportunity to save the world.”

Laurence Olivier

 Did you know that the fashion industry is a larger polluter than all the international flights and maritime traffic globally put together? This striking statistics comes from the EU, and you can read more in details here.
Another little-known fact about fast fashion is the use and pollution of billion litres of drinking water for the production and processing of textile with average life of one fashion season.

Why is it important for you to know that?

The information about the natural environment pollution, the carbon footprint of the transportation industries and the use of fossil fuels is a widely spread fact with media coverage. The global economies have been making their first steps in resolving, or at least trying to resolve those environmental issues.


We, at Humana Bulgaria, are being convinced everyday that very little is known about the second largest polluter the fashion industry.  
Humana – Clothes with a Cause” is an awareness campaign of Humana Bulgaria, which has the ambitious goal of drawing the societys attention on the problems resulting from the fast fashion and the consumer lifestyle. We will propose some small individual steps, so that everyone could contribute for a better, environmentally-friendly future.
We believe that knowledge is power!  

What is fast fashion?

Fast fashion is a business model targeted at the contemporary consumer society. We have all been falling in this trap, nevertheless being aware or unaware of that. Clothes at keen prices, incredible promotions, rash and impulse purchases. Have you ever thought, however, how many of the clothes in your wardrobe you actually wear? How many of your clothes do you actually need? Has it ever happened to you to think Ill buy this, and one day the time will come to put it on”, but that piece is still in the wardrobe with its label on it? Yes, that is fast fashion. Fast manufactured, fast distributed and fast purchased clothes. Focused on the keen end price, which we pay, we miss a very important factor what we leave behind us. We do not see the global impact of fast fashion on nature, because we are blinded by glamorous adverts and affordable prices.

And what is the price?  

The manufacturing of only one T-shirt takes 2 700 litres of clean drinking water. That is the amount of water, which a person drinks for two years and a half. Now, you can remember about all your clothes in the wardrobe, which hang there with their labels on. The figures become ever more scary taking into account the various fabrics and types of clothing. The question is: Is it worth it?
You can read more about fast fashion here and here.  

The benefits of buying second hand clothes?  

The ratio between price and quality. When shopping second hand clothes you will get quality that is times better that the one of the fast fashion clothes. It is a great misconception that the shops for second hand clothes sell only old clothing for pennies. When buying second hand clothes you make your own contribution to reducing the carbon footprint of the fashion industry.  
Thus, you will help the projects for training teachers in Africa, as well as other socially engaged campaigns carried out by the Humana People to People Movement (see more about our activities here).  

You can think also about:

    – Consume local and seasonal products.
    – Restrict the consumption of meat, particularly beef.
    – Choose fish from sustainable fishing.
    – Use reusable bags and avoid products with excessive plastic packaging.
     – Buy only what you need to avoid disposing waste.
     – Take good care of your clothes.
     – Try to exchange, borrow and lend, and buy second hand clothes.
     – Buy clothes manufactured in a responsible way, such as clothes from recycled materials or with an еcolabel.
     – Ride a bicycle or use the public transport.
     – Be careful when and how you drive.
     – Try to travel by train during the next holiday.
Energy and waste
     – Reduce the heating by 1°, and that will make a difference.
     – Take shorter showers.
     – Stop the water while you are brushing your teeth or washing the dishes.
     – Switch off your electrical equipment from the plug and don’t leave your phone charging when the battery is fully chаrged.
     – If possible, choose energy efficient products from class А.
     – Restrict and recycle your waste.
You can read more on the topic here.

Humana clothes with a cause

is a way of thinking, which we challenge you to accept.

Are you ready to change the world?